Curveturiere: a new US D+ lingerie brand!

While checking out Butterfly Collection’s facebook page, I saw a post about a new US D+ lingerie brand: Curveturiere Intimates. As you may have noticed by now, few bra-related things get me as excited as hearing about progress in the US bra industry… so I decided to investigate a bit:

Their first collection, available in August, will include sizes 32/50 D-K (UK D-H) Now, if you’re used to buying UK bras, this doesn’t sound all that impressive… but for a US company, this size range is (I believe) unprecedented. Most “full bust” companies offer up to an F or G cup (UK E and FF). There are a few larger cups available, but it’s almost impossible to find them. Though US bands run slightly tighter than UK bands, I would still advise adding no more than 2 inches to your underbust. I haven’t yet had the chance to try out these bras, but I’d guess that the effective size range is 30-48.

Since most women who wear an XS (or even S) in panties probably wear a 26-30 band, I decided to email the company and ask whether they were considering smaller band sizes. As it turns out, I was not the first to ask. They are indeed considering smaller band sizes (28 and 30) and might introduce them even as soon as their Autumn/Winter collection, if the see a high demand. If you need smaller band size, contact them and let them know!

I was invited to their preview in NYC, but, alas, I will be on the other coast that week! I did, however, have the opportunity to speak with Mary Pifko and Kelly Moore on the phone and to hear a little more about the company.

Their story: Mary and Kelly both have many years of experience in the lingerie industry and met while working for the Home Shopping Network. Both women wear a US F cup and, with their experience in the lingerie industry, it became glaringly obvious that US D+ bras were just… ugly. Fed up with the lack of colour and style options, they decided to start a company that made lingerie that they would actually wear.

When I asked them what US brands inspired them, they couldn’t think of one (yes, the US bra scene is that bad). They did, however, tell me that they loved the way that Curvy Kate uses fashions colours. Though their products are meant to appeal to a slightly older customer base, they believe that D+ lingerie can and should be fashionable. Having a large bust doesn’t mean that you aren’t fashionable and feminine and Curveturiere makes bras that are practical and pretty. In their own words, they “aren’t reinventing the wheel”, but they are certainly revolutionizing the US D+ bra scene.

The products: Curveturiere Intimates aims to provide bras for the whole wardrobe. The first collection introduces 2 sleepwear pieces, 4 panties, and 8 bras. Some of their bra styles include: strapless, wire-free, moulded-cup, and a cami-bra.

Sizes: The first collection includes sizes 32-50 D-K (UK D-H), but they are considering adding more sizes. Though their moulded cup bra is currently only available up to an H cup, they are working with their suppliers to get larger sizes.

Oh, and the pricing? They aim to keep everything under $70, which is more good news.

Here’s a taste of what they have to offer:

This D+ strapless bra is more than just a feat of engineering… it’s also pretty!

Animal print isn’t usually my thing, but this is certainly an exception. The retro-vibe is great!

The mint-cobalt bra is definitely my favourite- the colour combination is unique and refreshing.

I’m really excited about what Curveturiere Intimates is doing for the US D+ bra scene. Again, if you need a smaller band, I would urge you to let them know. You can find more images and information on their facebook page.

2 thoughts on “Curveturiere: a new US D+ lingerie brand!

  1. Oooh, I’m so pleased you got to talk to them! I’m so psyched to see the full collection, and like you I’m 100% dazzled at the range of sizes. Thanks for sharing this!

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