Why is it suddenly fashionable to hate measuring tape? “Shmancy” bra stores like Intimacy and True&Co (and some Nordstrom fitters, but not all) brag about fitting by eye and eschew the measuring tape. How is “fitting by eye” better?
There are two types of “fitting by eye”: some people look at the customer in all their clothing and guess their size and others look at how the bra they are currently wearing fits them. The first method almost never works, since many D+ women don’t own well fitting clothing and since a bulky sweater can obscure quite a bit. (Apparently I look like a 34DD.) The second method is better, but, since all bras fit differently (and their bra could be very old and worn out), it’s hard to tell everything from the bra the customer walks in wearing. (My last experience, at Intimacy, landed me in an ill-fitting 32DDD!)
Sure, the usual methods of either measuring the underbust and adding 4-5 inches or measuring above the breasts for the band size are bunk… and measuring for cup size isn’t very accurate past a C cup, but measuring can be a useful starting point, particularly for band size. My preferred method is a combination of measuring tape and examining how the person’s current bra fits. For example, if they are wearing a 38DD and have a 33 inch ribcage and some spill in the cups, I would recommend trying a 34FF (UK) and a 32G (UK) and then evaluate again from there. It’s a lot easier than trying to guess how many sizes too big (or small) their band is.
Measuring tape can’t do everything… but it is a useful tool!