A friend sent me a link to an article about a company that supposedly developed an algorithm for finding a perfectly fitting bra. I’m skeptical about anything that sounds too good to be true, but I decided to give it a shot. True&Co claims to help you find your perfect bra, with the help of an online quiz and a few bras mailed to you to try on (for a $45 deposit). It’s a pretty neat idea, since plenty of people can’t get to a store to try on D+ bras. The homepage beckoned me to “get started” and “find [my] perfect bra”… so I clicked the link and started the “quiz“.
The first question was about breast shape, which, though a legitimate question, is hard to judge on one’s own. What concerned me was the next question: “what is the size of your best fitting bra?”. I wanted to answer 30G… but the site only allows for A-F (UK) cups! Also, the only options for band size are 30-38. I selected a 34F, as it was the closest. There were a few more questions about how the bra fits… but all the questions about band were to decide whether the band is too small. There was also space for me to mention that I was spilling out of the cups on all sides, and I did… to see what it would suggest.
I expected at LEAST a suggestion of going up a cup size… but instead I got this puzzling result:
You told us you currently wear a 34F Fantasie balconet
bra style, but based on your quiz results:
You could be a different size.
Your Size and Style
- Do go for higher cut bras so you won’t bust out.
- Do try a full coverage cut. You will fill out the cup.
- Do fit your bra to your bigger breast.
- Don’t bust out at the underarms. Try a bra cut high on the sides.
Huh? I need higher cut, full coverage bras so I don’t “bust out”? Doesn’t “busting out” mean that the cup is too small? And it’s absolute bull that full breasts need full coverage bras- all that matters is that the bra fits. Such misguided advice! (I also tried the same thing with a 34E… they didn’t suggest a larger cup that time either!)
I continued on to the page where I am supposed to select 3 bras (their “experts” select 2 more bras and send them as well). There were 5 bras for me to choose from… ranging from 32F to 36E. If I’m already “busting out” of a 34F (as I claimed), how on earth would a 32F be better?! And a 36E wouldn’t help with anything, since I indicated no reason to go up in band size! Oh, and you can only “order” the bras in the sizes that they recommend for you. Needless to say, I didn’t give it a shot.
Overall: It’s a neat idea, but they have a lot to work on. I would really like to see this done right! And they can… but they need to be able to evaluate whether a band is too big and they need to provide more options for band and cup size. If it’s too good to be true… it probably is.